Privacy Policy
Last Updated: January 2026
Empowering Resources ("we," "us," "our," or "Company") operates empoweringresources.com.au (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, including all related content, functionality, and services offered on or through the Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Identification Information: Name, email address, postal address, phone number, and date of birth when you voluntarily submit contact forms or subscribe to our services.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar technologies to track your browsing behavior and preferences.
- Usage Data: Information about how you interact with our Website, including clickstreams, search queries, and content you access.
- Device Information: Hardware model, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for various purposes, including:
- Analytics: Understanding Website usage patterns, user demographics, and traffic sources to improve our content and user experience.
- Affiliate Tracking: Monitoring clicks, referrals, and conversions to casino and betting sites to calculate commissions and track affiliate performance.
- Site Improvement: Analyzing user behavior to enhance Website functionality, design, and content relevance.
- Marketing Communications: Sending newsletters, promotional materials, and updates (with your consent where required).
- Legal Compliance: Fulfilling legal obligations, enforcing our terms, and protecting against fraudulent or illegal activity.
Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for the Website to function properly (e.g., security, session management).
- Analytics Cookies: Collect data about Website usage to improve performance and user experience.
- Affiliate Tracking Cookies: Track referrals to third-party betting sites and casinos for affiliate commission purposes.
- Preference Cookies: Remember your selections and settings across visits.
- Advertising Cookies: Display targeted advertisements based on your browsing behavior.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You may also opt out of third-party analytics and advertising cookies through industry opt-out tools.
Third-Party Links
Our Website contains links to external websites, including online casinos, betting platforms, and affiliate partners. We are an affiliate website and may earn commissions when you click through to these third parties.
Important: We are not responsible for the privacy practices, content, or policies of linked third-party websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions. Your use of third-party websites is governed by their own terms and privacy policies, not ours.
Your Rights
Under Australian Privacy Law (Privacy Act 1988) and related regulations, you have the following rights:
- Right to access your personal information held by us.
- Right to request correction or amendment of inaccurate or incomplete information.
- Right to request deletion of your personal information (subject to legal obligations).
- Right to opt out of marketing communications.
- Right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached privacy laws.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Retention periods vary depending on the type of information:
- Personal identification information: Typically retained for the duration of your engagement with us and up to 5 years thereafter for legal compliance purposes.
- Analytics and usage data: Generally retained for 12-24 months.
- Affiliate tracking data: Retained for the duration of affiliate relationships and associated commissions periods.
- Cookies: Vary in duration; refer to individual cookie settings.
When information is no longer needed, we securely delete or anonymize it. However, we may retain certain information to comply with legal obligations or resolve disputes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@empoweringresources.com.au
We will respond to your inquiry within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.